MIS Executive Development

Writing Effective Business Proposals+

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Why You Should Attend This Course:

This course is a step-by-step approach to showing you how to write a proposal that will impress your boss, peers or even customers and get them to say “yes” to your ideas. Being able to write effectively will give you an advantage whether you are in Sales, Operation or a support Function of your company.

The first key to crafting “win-win” proposals is to know your audience. If you know who you are writing for, you can write in a way that will appeal to both their hearts and minds.

The second key is to put across your ideas as simply as you can. Good communication does not use “bombastic” words – only effective ones.

The steps are simple – what’s the objective for the proposal, learn as much as you can about how the proposal will benefit your “customer”, and then set to put it on paper.

Writing Effective Proposals is a national competency unit from the Business Management (BM) Workforce Skills Qualifications (WSQ) that cuts across all functions of any business or organisation. It is suitable for any level 3 executive who face external customers as well as those who need to persuade internal customers such as bosses, peers and team-mates.


Learning Outcomes:

Upon completion, participants will be competent in identifying, gathering and collating information for proposals, as well as drafting and refining proposals. Competency elements covered in this unit includes:

  • Identify proposal objectives based on understanding of customer needs
  • Gather and collate information to support proposal development
  • Draft proposal in accordance with proposal outline
  • Refine proposal in consultation with relevant stakeholders


Course Outline:


Overview of course

  • Course Administration
  • Give a brief description of competency unit and performance statements
  • Explain course components and course objectives
  • Explain assessment requirements


Identify proposal objectives based on understanding of client needs

  • Clarifying Ambiguities
  • Understanding Context
  • Case Study: McDonald’s Opening in Singapore (Part 1)


Gather and collate information to support proposal development

  • Market Segmentation – Understanding Individual Differences of Customers
  • Interpreting Customer Needs
  • Matching Value Proposition to Customer Needs
  • Case Study: McDonald’s Opening in Singapore (Part 2)


Draft proposal in accordance with proposal outline

  • Proposal Outline Framework
  • Pros & Cons
  • Financial Implications


Refine proposal in consultation with relevant stakeholders

  • Story-telling
  • Editing for 3S: Short, Simple & Succinct
  • Review Outline structure & content


Who Can Benefit?

Level 3 executives with responsibility to write proposals for both an external and internal audience. External readers could be customers, suppliers, distributors, shareholders, government officials, competitors and any other stakeholder. Internal readers could include the writer’s immediate supervisor, other senior executives, peers or colleagues in groups or teams.



Participants will be assessed after they have been taught a particular competency through case study, written assessment and oral interview. A Competent or Not Yet Competent assessment will be given at the end of each competency unit to confirm if participants have acquired the skills and knowledge of the subject.



Upon successful completion, participant will receive a Statement of Attainment (SOA) in BM WSQ Writing Effective Business Proposal awarded by WDA.


Course Fee Support

SDF and Absentee Payroll is available for company-sponsored Singaporeans and PRs only.


Course Duration

2 Days (18.08 training hours)

Day 1: 8:30am–6:30pm
Day 2: 8:30am–6:35pm

This course will be conducted by subject matter experts who are fully ACTA certified by WDA.


WSQ Level Guide:

Typical Responsibilities Job Roles
6 Directs business strategies and endorses policies and plans Chief Executive Officer, Chief Finance Officer, Chief Communications Officer, Chief Operating Officer, Chief Audit Executive
5 Provides input to and coordinates with leaders at Level 6, develops business strategies and plans, reviews and evaluates plans Finance Division Head, Human Resource Director, Marketing Director, Project Sponsor, Vice President, Licensing Head
4 Implements and monitors organisational progammes and recommends solutions Sales Manager, Finance Manager, Project Manager, Assistant Manager, Relationship Manager, Programme Manager, Research & Development Engineer
3 Executes plans, policies and procedures, applies knowledge of concepts and provides feedback Finance Executive, Analyst, Associate, Project Lead, Project Executive, Team Leads, Junior Relationship Manager, Patent Engineer, IP Administrative Officer

Important Notes:

  • Fees are inclusive of course materials, certificate of participation, lunch & tea breaks.
  • Corporate and Individual Members of MIS are entitled to 20% discount.
  • Companies are entitled to 5% discount for sending 3 or more participants to the same course on the same date.
  • All courses will be held at the Marketing Institute of Singapore, 410 North Bridge Road Singapore 188726 unless otherwise stated.
  • SDF Training Grant (for SDF-Approved Courses)
  • Marketing Institute of Singapore reserves the right to change or cancel the course due to unforeseen circumstances.
  • Courses can be custom-designed to suit your department/organisation’s unique training requirements.


    For any withdrawals or cancellation, participants will be subjected to the following charges:


  • Notice Period Withdrawal / Cancellation Charge
  • More than 14 days No charge
  • Less than 14 days 25% of course fee
  • Less than 3 working days or No-Show 100% of course fee
  • Replacements from the same company are allowed.


Entry Requirements

  • Nil

Delivery methods

  • Classroom

Assesment Methods

  • Nil

Graduation and Degree

  • Statement of Attainment (SOA) in BM WSQ Writing Effective Business Proposal awarded by WDA

Commencement date

28 May 2014

Full/part time

Full Time

Length of course

2 Days

Course Price

$ 800.00

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