SMF Institute of Higher Learning

Diploma in Business Administration (Marketing)


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Description

The programme aims to prepare and equip participants with fundamentals of business management with specific emphasis on the area of interest of each individual participant. At the end of this programme, participants will be able to:

  • Understand the theoretical and practical areas of business and entrepreneurship.
  • Have conceptual understanding of the complex business and managerial challenges in the ever changing business environment.
  • Use their problem solving skills to enhance efficiency and effectiveness in business operations.

Structure & Content

This programme comprises nine (9) units and can be completed in ten (10) months.

Core Units

  • Academic Literacy
  • Principles of Management
  • Principles of Marketing
  • Principles of Accounting
  • Principles of Economics
  • Introduction to Commercial Law
  • Quantitative Methods
  • Marketing Planning
  • Marketing Research and Information

Entry Requirements

  • Full GCE ‘A‘ level, OR
  • ITE Higher Nitec, OR
  • High School Qualification equivalent to Year Twelve (12) in the case of international students, OR
  • SMF Institute Certificate in Foundation Studies
  • Matured candidates with substantial working experience would be considered on a case-by-case basis.

Delivery methods

Classroom

Assesment Methods

All units will be assessed through a combination of attendance, coursework and examination.

Graduation and Degree

Diploma in Business Administration (Marketing), SMF Institute of Higher Learning, Singapore

Commencement date

January / April / July / October

Full/part time

Full Time, Part Time

Length of course

within 10 months on a part time or full time basis

Course Price

$ 4,922.00

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