Developing Strategic Sales & Marketing Plans for Domestic Markets+
Why You Should Attend This Course:
Why is it that even in volatile markets, such as the food and beverage (F&B) industry, a few start-ups grow from strength to strength – like Bread Talk and Ya Kun – while the majority flounder and die?
The key to success is to know who your customers are and develop strategies to meet their needs and wants. The problem is that while some needs and wants remain constant, others change. In addition, new customers arrive on the scene and, if there are enough of them, you may want to know what attracts them to your business and how to keep them coming.
You will also need to monitor what other parties that can affect your business are doing e.g. changes to government policies, competitors’ activities as well as how the actions of your suppliers, distributors and partners will affect your business. This course will show you how to develop strategies that will match your strengths so that your business will continue to grow whatever challenges arise in the domestic market.
Developing Strategic Sales & Marketing Plans for Domestic Markets is a national competency unit from the Business Management (BM) Workforce Skills Qualifications (WSQ). It is suitable for any Level 5 executive, manager and director who hold responsibilities for improving the effectiveness of domestic sales and marketing operations.
Upon completion, participants will be equipped with the knowledge and skills to help them develop a systematic method to approach the various steps in developing operational plans for domestic sales and marketing activities. Competency elements covered in this unit includes:
- Review sales and marketing performance through key performance metrics
- Identify and scope sales and marketing opportunities within the domestic market
- Design and establish sales and marketing operational plans aligned to organisational strategies and objectives
- Monitor and review sales and marketing operational plans to identify potential refinements
Introduction and Overview
- Course objectives and components
- Assessment requirements
Review sales and marketing performance through key performance metrics
- Understanding sales and marketing performance
- Developing sales and marketing objectives
- Analysis of performance metrics
Identify and scope sales and marketing opportunities within the domestic market
- Identify and scope sales and marketing opportunities
- Evaluate market trends and areas for potential business opportunities
- Develop business case for pursuance of sales and marketing opportunities
- External Review – Opportunities & Threats
- Internal Analysis – Strengths & Weaknesses
Design and establish sales and marketing operational plans aligned to organisational strategies and objectives
- Impact of social and cultural factors on domestic marketing strategies
- Internal and external factors that affect an organisation’s competitiveness
- Analysing relevant factors and developing appropriate strategies when designing operational plans
- Conduct market research to improve organisation’s competitive positioning
Monitor and review sales and marketing operational plans to identify potential refinements
- Review data on key performance indicators for sales and marketing plans
- Evaluate achievement of key performance indicators vis-à-vis set targets
- Monitoring and reviewing performance to enhance sales and marketing plans
Who Can Benefit?
Marketing & Sales Directors and Managers of both large companies, medium and small companies with responsibility for improving the effectiveness of the domestic sales organisation. The course will also be suitable for founders of small and medium enterprises (SMEs) who want to raise the professionalism of their marketing operations.
Participants will be assessed after they have been taught a particular competency through written assessments and oral interviews. A Competent or Not Yet Competent assessment will be given at the end of each competency unit to confirm if participants have acquired the skills and knowledge of the subject.
Upon successful completion, participants will receive a Statement of Attainment (SOA) in BM WSQ Developing Strategic Sales & Marketing Plans for Domestic Markets awarded by WDA.
Course Fee Support
SDF and Absentee Payroll is available for company-sponsored Singaporeans and PRs only.
2 Days (18.08 training hour)
Day 1: 8:30am–6:30pm
Day 2: 8:30am–6:30pm + 5 min Oral Interview per participant
This course will be conducted by subject matter experts who are fully ACTA certified by WDA.
WSQ Level Guide:
|Typical Responsibilities||Job Roles|
|6||Directs business strategies and endorses policies and plans||Chief Executive Officer, Chief Finance Officer, Chief Communications Officer, Chief Operating Officer, Chief Audit Executive|
|5||Provides input to and coordinates with leaders at Level 6, develops business strategies and plans, reviews and evaluates plans||Finance Division Head, Human Resource Director, Marketing Director, Project Sponsor, Vice President, Licensing Head|
|4||Implements and monitors organisational progammes and recommends solutions||Sales Manager, Finance Manager, Project Manager, Assistant Manager, Relationship Manager, Programme Manager, Research & Development Engineer|
|3||Executes plans, policies and procedures, applies knowledge of concepts and provides feedback||Finance Executive, Analyst, Associate, Project Lead, Project Executive, Team Leads, Junior Relationship Manager, Patent Engineer, IP Administrative Officer|
- Fees are inclusive of course materials, certificate of participation, lunch & tea breaks.
- Corporate and Individual Members of MIS are entitled to 20% discount.
- Companies are entitled to 5% discount for sending 3 or more participants to the same course on the same date.
- All courses will be held at the Marketing Institute of Singapore, 410 North Bridge Road Singapore 188726 unless otherwise stated.
- SDF Training Grant (for SDF-Approved Courses)
- Marketing Institute of Singapore reserves the right to change or cancel the course due to unforeseen circumstances.
- Courses can be custom-designed to suit your department/organisation’s unique training requirements.
For any withdrawals or cancellation, participants will be subjected to the following charges:
- Notice Period Withdrawal / Cancellation Charge
- More than 14 days No charge
- Less than 14 days 25% of course fee
- Less than 3 working days or No-Show 100% of course fee
- Replacements from the same company are allowed.
Graduation and Degree
- Statement of Attainment (SOA) in BM WSQ Developing Strategic Sales & Marketing Plans for Domestic Markets awarded by WDA