East Asia Institute of Management

BSc (Hons) Sport Business Management, Sheffield Hallam University

user 44


The global sports industry is expanding rapidly due to

  • the growth of global brands, sports equipment, sponsorship, broadcasting, sports travel and tourism
  • the legacy of major sports events such as the Beijing and London Olympics


Efficient business and management systems are essential for any sports organisation, creating a demand for graduates with knowledge of the sports industry and business management. This course integrates key business management theories with current sport management research – using real life case studies as examples. You can use this course to gain an honours degree after just one year of study. We use innovative teaching methods that include interactive learning materials and industry-related case studies. Our teaching team have extensive industry experience which they apply to their teaching and assessment. We encourage you to challenge existing management theories and practice, and to critically analyse sport business problems in real industry settings. This develops your creativity and your ability to find innovative solutions to complex issues. You also learn to understand the research process and develop market research and data analysis skills.



Typical assignments include

  • examining the marketing and media strategies of professional sports teams
  • developing strategies for external sports businesses
  • applying management skills to case studies.


Programme Objective
The course improves your employment prospects by focusing on the skills, knowledge and personal attributes which employers are looking for. You also gain a foundation for the continuous development of these skills.
The course prepares you to work in areas such as
  • national and international sports organisations
  • sport and leisure industries
  • sports equipment and supply industries
  • professional sports team
  • advertising and public relations agencies
  • public services
  • the media
  • events and project management.



  1. Contemporary Issues in the Sport (20 Credits)
  2. Strategic Management of Sport Business (20 Credits)
  3. Impact of Major Events (20 Credits)
  4. Marketing and Media (20 Credits)
  5. Project (40 Credits)


Entry Requirement For International Students

  • Relevant EASB Advanced Diploma or
  • Relevant Polytechnic Diploma or An equivalent academic qualification and
  • Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550) and
  •  At least 18 years of age at time of application



Full Time : SGD$13,950     Part Time : SGD$12,950      International Student : SGD$15,150

Entry Requirements

  • Relevant EASB Advanced Diploma or
  • Relevant Polytechnic Diploma or
  • An equivalent academic qualification from a recognized higher learning institution and
  • At least 18 years of age at time of application.

Delivery methods

  • Classroom

Assesment Methods

  • Written assignments, case study reports, essays, examination

Graduation and Degree

  • BSc (Hons) Sport Business Management

Commencement date

Jan, May, Oct

Full/part time

Full Time, Part Time

Length of course

12 Months

Course Price

$ 13,950.00

Contact School

Complete the form below and we'll send a message to the school on your behalf.