Kaplan Higher Education Academy

Bachelor of Commerce in Marketing, Murdoch University

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The programme consists of a minimum of 9 units and may be completed in a minimum of 16 months. Students have the option to enroll in either single or double majors.

Professional Recognition

Advertising Federation of Australia

Ranked in the World’s Top 2% of Higher Education Institutions (Times Higher Education World University Rankings for 2012/2013)


Core units

  • Marketing and Advertising Law
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Strategic Marketing
  • Marketing Research and Analysis
  • Services Marketing

Plus 3 General electives


Tuition fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

(For Singaporean/PR)

Programme fee: SGD 17,141.40 (9 units)

(For International Students)

Programme fee: SGD 24,845.40


Graduate Entry Route:

  • For a student with completed recognised degree qualification, up to 48 points of credit could be granted. Depending on the prior qualification and the extent of exemptions permitted, students could be required to complete as few as 6 units to achieve the degree qualification.

Additional Entry Requirements:

  • Applicants admitted to the Bachelor of Commerce programme may be required to undertake additional units in order to fulfill the required credit points. The final decision rests with Murdoch University.
  • Applicants are required to meet Murdoch University English language requirement.

Entry Requirements

  • Polytechnic Diploma
  • Advanced Diploma
  • Kaplan Diploma
  • Private Diploma will be assessed on a case-by-case basis
  • ACCA

Delivery methods

  • Classroom

Assesment Methods

  • Combination of class participation, written assignments, project or examinations.

Graduation and Degree

  • Bachelor of Commerce in Marketing

Commencement date


Full/part time

Full Time

Length of course

16 Months

Course Price

$ 17,142.00

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