SIM Global Education

Bachelor of Business (Marketing) – RMIT University (Full Time)


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Description

Developed and awarded by RMIT University, Australia

 

Marketing is a discipline that guides the entire organisation to create customer satisfaction. It involves identifying customer needs and wants, creating strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution.

 

To be awarded the Bachelor of Business (Marketing) degree, student must complete, or exempted from completing (depending on their advanced standing status), a total of 24 modules comprising:

 

1. 8 Common Core Modules

2. 8 Major Modules

3. 8 Electives, which may be made up of :

a. A Second Business Major OR

b. A Business Minor and a Second Minor; OR

c. A Business Minor and 4 Elective

 

Common Core
  1. BUSM4192 Introduction to Management
  2. ACCT2060 Accounting in Organisations and Society
  3. ECON1025 Prices and Markets
  4. MKTG1199 Marketing Principles
  5. ECON1035 Business Statistics 1
  6. ECON1016 Macroeconomics 1
  7. ISYS2059 Business Computing 1
  8. LAW2446 Commercial Law

 

Degree Major
  1. MKTG1052 Buyer Behaviour
  2. MKTG1047 Market Research
  3. MKTG1266 Marketing Communication
  4. MKTG1268 Service Quality
  5. MKTG1271 B2B Marketing
  6. MKTG1064 Global Marketing
  7. MKTG1270 Product Innovation and Management
  8. MKTG1275 Strategic Marketing

 

Elective Second Business Major Business Minor Business Minor
  1. Second Business Major or Business Minor
  2. Second Business Major or Business Minor
  3. Second Business Major or Business Minor
  4. Second Business Major or Business Minor

 

Second Major Elective
  1. Second Business Major or Second Minor or Elective
  2. Second Business Major or Second Minor or Elective
  3. Second Business Major or Second Minor or Elective
  4. Second Business Major or Second Minor or Elective

 

 

Admission Criteria

 

Full Programme – 24 Modules

2 GCE ‘A’ Level passes plus a pass in an ‘AO’ level subject, or

2 H2 level passes plus a pass in a H1 level subject

 

Advanced 1 – 16 Modules

An RMIT approved non-business diploma from any of the local polytechnics

 

Advanced 2 – 12 Modules

An RMIT approved relevant business diploma from SIM or any of the local polytechnics

 

Other qualifications will be considered on a case-by-case basis by the university.

If an applicant does not satisfy the university minimum academic entry requirement, the applicant may be able to satisy the requirement if they can produce evidence of other equivalent qualifications or combination of qualifications and experience as assessed by RMIT University on a case-by-case basis.

 

Programme Fees

 

Full Programme (3 Years)
S$40,446 for 24 modules, payable over six semesters

 

Advanced 1 Entry (2 Years)
S$26,964 for 16 modules, payable over four semesters

 

Advanced 2 Entry (1.5 Years)
$20,223 for 12 modules, payable over three semesters

 

The fee per module is S$1,685.25

The above fees exclude textbooks.

Entry Requirements

  • 2 GCE ‘A’ Level passes plus a pass in an ‘AO’ level subject, or
  • 2 H2 level passes plus a pass in a H1 level subject

Delivery methods

  • Classroom

Assesment Methods

  •  Continuous Assessments and Examinations

Graduation and Degree

  • Bachelor of Business (Marketing)

Commencement date

Jul 2014

Full/part time

Full Time

Length of course

36 Months

Course Price

$ 40,446.00

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