Kaplan Higher Education Academy

Bachelor of Arts in Tourism & Events Management and Marketing (Double Major), Murdoch University

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The programme consists of 12 units and may be completed in a minimum of 20 months. Students have the option to enroll in either single or double majors.

Professional Recognition

Council for Australasian University Tourism and Hospitality Education (CAUTHE) (membership) Advertising Federation of Australia

Ranked in the World’s Top 2% of Higher Education Institutions (Times Higher Education World University Rankings for 2012/2013)


Tourism and Events Management

Core Units :

TOU 102
  • Travel and Tourism In Society
SOC 222
  • Social Research Methods
TOU 201
  • Sustainable Tourism
POL 330
  • Public Policy Analysis


Specified Electives :

TOU 212
  • Festival and Events
TOU 303
  • Destination Management
TOU 304
  • Events, Policy and Evaluation



Core Units :

  • Marketing and Advertising Law
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Strategic Marketing
  • Marketing Research and Analysis
  • Services Marketing


Tuition fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

(For Singaporean/PR)

Programme fee: SGD 22,855.20 (12 units)

(For International Students)

Programme fee: SGD 26,905.15


Additional Entry Requirements:

  • Applicants admitted to the Bachelor of Arts programme will be required to undertake Tourism Systems unit in the Kaplan Diploma prior to beginning the Bachelor programme
  • Applicants are required to meet Murdoch University English language requirement

Entry Requirements

  • Polytechnic Diploma
  • Advanced Diploma
  • Kaplan Diploma
  • Private Diploma will be assessed on a case-by-case basis
  • ACCA

Delivery methods

  • Classroom

Assesment Methods

  • Combination of class participation, written assignments, project or examinations.

Graduation and Degree

  • Bachelor of Arts in Tourism & Events Management and Marketing (Double Major)

Commencement date


Full/part time

Full Time

Length of course

20 Months

Course Price

$ 22,856.00

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