Kaplan Higher Education Academy

Bachelor of Arts in Tourism & Events Management and Marketing (Double Major), Murdoch University (Part time)

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The course consists of 12 units and may be completed in a minimum of 20 months. Students have the option to enroll in either single or double majors.

Professional Recognition

Council for Australasian University Tourism and Hospitality Education (CAUTHE) (membership) Advertising Federation of Australia

Ranked in the World’s Top 2% of Higher Education Institutions (Times Higher Education World University Rankings for 2012/2013)


Tourism and Events Management

Core Units

TOU 102 Travel and Tourism In Society
SOC 222 Social Research Methods
TOU 201 Sustainable Tourism
POL 330 Public Policy Analysis


Specified Electives

TOU 212 Festival and Events
TOU 303 Destination Management
TOU 304 Events, Policy and Evaluation



BUS209 Marketing and Advertising Law
BUS336 Integrated Marketing Communications
BUS273 Consumer Behaviour
BUS382 Strategic Marketing
BUS235 Marketing Research and Analysis
BUS268 Services Marketing


Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

Programme fee: Single Major : SGD 16,659.90 (9 units)/ Double Major : SGD 22,213.20 (12 units)


Additional Entry Requirements:

  • Applicants admitted to the Bachelor of Arts course will be required to undertake Tourism Systems unit in the Kaplan Diploma prior to beginning the Bachelor course
  • Applicants are required to meet Murdoch University English language requirement.

Entry Requirements

  • Polytechnic Diploma
  • Advanced Diploma
  • Kaplan Diploma
  • Private Diploma will be assessed on a case-by-case basis
  • ACCA

Delivery methods

  • Combination of lectures, tutorials and workshops.

Assesment Methods

  • Combination of class participation, written assignments, project or examinations.

Graduation and Degree

  • Bachelor of Arts in Tourism & Events Management and Marketing (Double Major)

Commencement date


Full/part time

Part Time

Length of course


Course Price

$ 22,214.00

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